Established in 2001, Blue Financial Services is a diversified financial services group. The group has established operations in 12 countries. Blue offers ethical, innovative and affordable financial solutions to customers across the continent, tailored according to the unique socio-economic environment of each country with its diverse cultures, to enable progress through the financial upliftment of individuals.
In December 2010, the Mayibuye Group became the majority shareholder in Blue, which had at that time experienced financial difficulty. The Mayibuye Group committed substantial resources to the then ailing company, and established a new management team and structure to implement a successful turnaround strategy that returned Blue to profitability in 2012. A focus on refinancing and debt restructuring within the business has transformed Blueâ€™s financial health and established a solid platform from which, based on sound principles and secure funding, the company is now well poised to grow.
Through Blueâ€™s relationship with Mayibuye Group, strategic partnerships with the other subsidiary companies in the Mayibuye stable have been formed, and are proving to be mutually beneficial to all parties concerned.
With its extensive African footprint, a new ethos and the management expertise of Mayibuye, Blue is now positioned to service its growing customer base across the continent, extend its distribution model, provide value to shareholders and deliver on its vision, mission and core values.
Blue provides retail financial services to customers in countries across its 12 operations, and is expanding its operational reach to other countries. The countries it currently services are: Botswana, Ghana, Kenya, Lesotho, Malawi, Namibia, Nigeria, South Africa, Swaziland, Tanzania, Uganda and Zambia.